Beijing, March 22: Chinese cemeteries are selling paper replicas of Viagra pills to be burned for dead relatives as a wish for satisfying sex in the afterlife, state media reported Wednesday.

Customers are snapping up the paper Viagra, as well as images of condoms and heavily made-up bar girls ahead of the annual Tombsweeping Festival on April 5, the Nanjing Morning News reported.

Chinese have traditionally burned fake money in honour of dead relatives during the festival, when families clean their ancestors' tombs and graves.

They believe the wealth will accrue to their ancestors in the afterlife.

But China's move toward a more consumer-oriented society has seen new offerings including paper televisions, mobile phones, cars and other luxury items.

A commentary in the Beijing Morning Post on Wednesday called for a crackdown on the sex-related "vice" offerings.

However, it said efforts by authorities to halt the sales had been unsuccessful due to high demand.

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