Surrounded by a mob of news cameras, a group of smiling, well-dressed church members crowded into a South Beach storefront parlor on a recent muggy evening and got matching tattoos of their prophet's symbol: 666.

Members of Growing in Grace, a controversial religious sect headquartered just northwest of Miami in Doral, said they were following the example of their leader, Jose Luis De Jesus Miranda, who has claimed to be Jesus and recently declared himself the Antichrist.

Critics have called De Jesus a cult leader who manipulates followers. Church members say he has brought them happiness and spiritual fulfillment.

"This is backing up what I truly believe," said Alvaro Albarracin, 38, who heads a film production company and joined the church more than a decade ago. He showed a bandage that covered the freshly tattooed "666" on his forearm. "It's like a brand. It's like a sign."

It's a sign most Christians would shun, because for centuries the numbers have been associated with Satan. But for the 30 or so church members who branded themselves with 666 and SSS - the initials of De Jesus' motto, "salvo siempre salvo," or "saved always saved" - it's a mark of their absolute faith in De Jesus.

Church members say the symbol doesn't connect them to Satan but rather to De Jesus' claim that he has replaced Christ's teachings with a new gospel.

Scholars and critics of the movement say the tattoos offer frightening evidence of the influence De Jesus commands.

"What is he going to do next to call attention to himself?" asked Daniel Alvarez, an instructor in the department of religious studies at Florida International University who has studied the movement. "This means that his control over people is so great that no matter what he says to them, they'll follow him."

De Jesus was not available to comment, said a church spokeswoman.

At the tattoo parlor, news cameras circled the tattoo chair as artist Jessica Segatto, wearing pink rubber gloves and a huge silver cross, carefully inked 666 on church members' ankles, forearms, backs and one member's neck. Some members said they decided to attend the tattooing session to prove their commitment to De Jesus' vision. Others said they hoped the symbol would provoke questions about the movement.

"I figured if I have it on my leg, people are going to notice it, 666, and they're going to ask," said church member and spokeswoman Axel Poessy.

De Jesus - who preaches that sin and the devil were destroyed when Jesus died on the cross and that God's chosen already have been saved - has built a massive movement around his claim to divinity. Followers call him "Daddy" and "God" and lavish him with $5,000 Rolexes and sometimes 40 percent or more of their salaries.

Christian leaders have denounced De Jesus, saying he distorts the Bible.

"What he's doing is trying to create his own sect," said the Rev. Julio Perez of Nueva Esperanza, a faith-based community group in Hialeah.

De Jesus had just a few hundred followers when he launched his church in a Hialeah warehouse about 20 years ago. Today, he commands a global movement from his Doral headquarters that boasts 335 education centers, 200 pastors, 287 radio programs and a 24-hour Spanish-language TV network that's available to 2-million homes.

In his sermons, De Jesus emphasizes wealth and success as a sign of God's favor. Many of his members are business owners who give a percentage of their corporate profits to De Jesus, said Alvaro Albarracin, who oversees corporate donations to the church.

Martita Roca, 25, a South Florida singer and actress from Guatemala, said she sometimes gives 40 percent of her salary to Growing in Grace. Giving a piece of her flesh by getting a tattoo was another way to prove her commitment, she said.

"For all of those people who pray for us to come out of this movement, this shows that this is it, there's no going back," Roca said of her tattoos.

"Antichrist" is the latest in a string of titles De Jesus has bestowed on himself.

In 1988, De Jesus announced he was the reincarnation of the Apostle Paul. In 1999, he dubbed himself "the Other," a spiritual superbeing who would pave the way for Christ's second coming. In 2004, he proclaimed himself to be Jesus Christ. That claim caused defection from the movement - including De Jesus' first wife, Nydia, and his son Jose Luis Jr.

In January, during a worship service at the church, De Jesus took off his coat and revealed the numbers 666 on his forearm.

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